DESCRIPTION

Since the 1920s, no other Chicago hotel has inspired more legendary acclaim on par with The Drake. Where the Magnificent Mile begins, this timeless property affords guests easy access to the city’s most exclusive shopping, nightlife, and dining. Patrons also enjoy The Drake’s proximity to downtown attractions such as the Oak Street Beach, Navy Pier, and Millennium Park. As the eras continue to pass, The Drake has solidified its reputation as a Chicago original, its timeless story woven into the very fabric of this great city.

CHALLENGE

Revitalize the hotel's brand and positioning, lifting the perception of value to coincide with it's new renovations in 2004, beginning with it's meetings and events demographics.

DELIVERABLES

•  Identity development/execution
•  Direct marketing collateral development/execution
•  Print advertising and collateral development/execution
•  Custom on-location photography execution

DESCRIPTION

The Hurricane Bulb was designed to provide a rechargeable, sustainable and portable light solution for consumers around the world. This unique product offers and LED light source that fits any standard lightbulb fixture. When inserted, the bulb functions as a normal lightbulb and charges its six hour battery. During a power outage, the Hurricane Bulb can be used as a flashlight or remain on in the light fixture.

CHALLENGE

Provide corporate naming and develop a fresh new identity from the ground up, including basic marketing tools utilizing traditional and digital advertising disciplines.

DELIVERABLES

•  Identity development/execution
•  Product packaging and collateral development/execution
•  Website front-end development/execution
•  Email development/execution

DESCRIPTION

Harmony Bath Solutions is a national brand and a leading provider of in-home products and services that are tailored to individuals with limited mobility.

CHALLENGE

Provide corporate naming and develop a fresh new identity from the ground up, including the necessary launch marketing tools utilizing traditional and digital advertising disciplines.

DELIVERABLES

•  Identity development/execution
•  Corporate naming
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Brand standards manual development/executuion

DESCRIPTION

The ultimate expression of a luxury vodka, a global brand, with over 20 bold and intense flavors. Three Olives Vodka is also the fastest growing super-premium vodka brand in the United States and has now recently partnered with the Marilyn Monroe Foundation.

CHALLENGE

Develop a new line of product branding, packaging and marketing materials, in conjunction with the Marilyn Monroe Foundation, to launch and release to the public.

DELIVERABLES

•  Packaging identity development/execution
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Print and outdoor advertising development/execution
•  Acquisition email development/execution

DESCRIPTION

Thousands of employers streamline their job application process and reduce their time to hire by 75% with JobOn. In conjunction with a standard application, job applicants record short responses to interview questions using a camera-equipped device. Hiring managers review recorded profiles (that we call a First Impression) anytime and replace phone-screening and walk-in applications entirely.

CHALLENGE

Evolve their brand identity, create a new user-friendly interface for applicants and HR administrators and develop a direct marketing acquisition campaign to broaden the market reach and raise the perception of value for this new and innovative technology.

DELIVERABLES

•  Identity development/execution
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Acquisition email development/execution

DESCRIPTION

Solar Energy World is one of the leading providers and installers of solar electric systems and solar hot water systems in the northeast, offering turnkey solutions to Maryland, DC, New Jersey, New York and Delaware. 

CHALLENGE

Evolve their brand identity, create an effective acquisition campaign to grab attention and broaden the market reach to raise eyebrows and the perception of value for their products and services.

DELIVERABLES

•  Identity development/execution
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Acquisition email development/execution

DESCRIPTION

A brand new high-end energy drink to be sold at upscale watering holes and distributers. Hahn is a gluten-free vegan based beverage that has been developed to revitalize consumers with all natural vitamins and minerals. 

CHALLENGE

Develop a fresh new identity and packaging system that will effectively convey an upscale, all natural perception of value to potential consumers.

DELIVERABLES

•  Identity development/execution
•  Packaging development/execution

DESCRIPTION

Covering all facets of rehabilitative needs, from orthopedic to neurologic, cardiac and pulmonary to occupational, PRC offers comprehensive services to cover them all. They provide both inpatient and outpatient facilities and services to address the individual needs of their patients, and staff each facility with highly trained, compassionate and supportive rehab specialists

CHALLENGE

Rebrand and reposition the facility as a destination rehabilitation center.

DELIVERABLES

•  Identity development/execution
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Signage and staff trade-dress development/execution
•  Custom on-location photography execution
•  Brand standards manual development/execution

DESCRIPTION

A private marketing analytics firm, working with ad agencies and in-house marketing groups, providing cutting edge technology and services to track marketing budget P&L. 

CHALLENGE

Provide an identity that would effectively convey the perception of value and appropriate visual communication.

DELIVERABLES

•  Identity development/execution
•  identity system development/execution

DESCRIPTION

WAV Wireless Outfitters is a national brand providing cutting edge wireless networking support and proprietary equipment for a wide range of industries including Carrier/WISP, Education, Hospitality, Public Safety. Healthcare, Utilities and Manufacturing Companies.

CHALLENGE

Build and develop an acquisition campaign to broaden the reach of current marketing efforts and to market new and existing technology to IT demographics all while evolving brand initiatives.

DELIVERABLES

•  Identity evolution development/execution
•  Website front-end creative development/execution
•  Email development/execution

DESCRIPTION

The Gutter Pro Water Management System™ offers the only proven gutter guard, gutter protection, gutter cover or gutter shield system available on the market with the patented ProBracket™ System. The exclusive patented ProBracket™ System provides extra strength and lasting support. This unique bracketing system makes the Gutter Pro Water Management System™ the longest lasting and most dependable Gutter Guard System available.

CHALLENGE

Redevelop and reorganize corporate identity and supporting marketing materials to deliver the brand experience with a higher perception of value.

DELIVERABLES

•  Identity development/execution
•  Website front-end development/execution
•  Direct marketing collateral development/execution
•  Fleet graphics development/execution
•  Brand standards manual development/execution

DESCRIPTION

Florida Hospital Memorial Medical Center Healthcare Partners, a large network of board-certified physicians practicing across multiple modalities, partnered with Florida Hospital Memorial Medical Center. HCP provides physician to patient services to the the entire Volusia County area.

CHALLENGE

Provide a fresh new unique sub-brand and branding system of marketing tools that fall within FHMMC's current mothership brand that personifies the group as the top healthcare provider in the Volusia and Flagler area.

DELIVERABLES

•  Identity development/execution
•  Direct marketing collateral development/execution
•  On-location photo shoot execution
•  Brand standards manual development/execution

DESCRIPTION

Volusia County's premier private day school, serving families and children of all religions from VPK to the fifth-grade.

CHALLENGE

Revitalize and reposition the school 's brand and brand experience to raise the level of value perceived to their demographics.

DELIVERABLES

•  Identity and identity system development/execution
•  Trade show and event display development/execution
•  Brand standards manual development/execution

DESCRIPTION

Volusia and Flagler County's largest performing arts promoter for the past 25 years. Every two years the festival takes place and hosts over 65 events simultaneously in multiple locations throughout Volusia and Flagler counties, serving more than 300,000 patrons. 

 CHALLENGE

Revitalize, reposition and co-brand (with the Daytona Beach CVB), the Festival's market presence to broaden its market reach to further distances and to a younger demographic, while keeping the loyal patrons from past events.

DELIVERABLES

•  Identity development/execution
•  Direct marketing collateral development/execution
•  Print advertising development/execution
•  Custom on-location infrared photography execution

DESCRIPTION

Florida Hospital Memorial Medical Center consists of two campuses: a 277-bed main hospital in Daytona Beach and a 119-bed hospital in Ormond Beach, as well as their new outpatient facility, located at the Pavilion at Port Orange. Through their Christian mission of hope, health and healing, they strive to promote wellness of mind, body and spirit. They are a recipient of the 2012 Governor’s Sterling Award, which is the highest award an organization in Florida can receive for performance excellence. More than 400 physicians hold privileges to practice at their facilities, and they employ more than 1,700 care-team members. Their specialties include cardiology, oncology, emergency care, surgical services, obstetrics, neurosurgery, stroke care, rehabilitation, weight-loss surgery, imaging, laboratory, home health, wound care, diabetes, hospice, physician practices and women’s services.  

 CHALLENGE

Revitalize and reposition the hospital to the surrounding community and provide an organized brand infrastructure to get things back in order.

DELIVERABLES

•  Direct marketing collateral development/execution
•  Print advertising development/execution
•  Outdoor advertising development/execution

DESCRIPTION

A leading provider of imaging services, under the Florida Hospital brand, serving the entire Volusia county area, and beyond.

CHALLENGE

Create a marketing tool that would allow referring physicians to answer key questions prior to the imaging process providing the patient and referring physician a high level of comfort and piece of mind.

DELIVERABLES

•  Direct marketing collateral development/execution
•  Print advertising development/execution
•  Custom on-location photography execution

DESCRIPTION

Florida Hospital Memorial Medical Center, Comprehensive Cancer Care Center, Volusia County's newest and only comprehensive cancer care center serving all of northeast florida. 

CHALLENGE

Develop a solid brand presence and ground breaking marketing tools that would allow newly diagnosed cancer patients to be fully informed with the latest information about their treatment and the path to good health.

DELIVERABLES

•  Direct marketing collateral development/execution
•  Custom on-location photography execution
•  Copywriting development/execution

DESCRIPTION

Present4 is a concept that uses motion graphics and engaging animations to tell a story in a more informative and entertaining format than traditional media.

CHALLENGE

Develop a fresh new identity from the ground up, including marketing tools utilizing traditional and digital advertising disciplines.

DELIVERABLES

•  Identity development/execution
•  Trade show display and collateral development/execution
•  Responsive website front-end creative development/execution
•  Email development/execution
•  Direct marketing collateral development/execution
•  Infographic workflow illustration

DESCRIPTION

Sold across the United States in well-known department stores like Sears, Walmart and Eyeglass World, Caribbean Sun is a high-end eyewear company with over 57 different styles of shades.

CHALLENGE

Revitalize the brand to have a higher perception of value to match the quality offered to their demographics.

DELIVERABLES

•  Identity development/execution
•  Packaging and product branding development/execution

DESCRIPTION

A brand new organization, established in early 2012, Patrick's Cookies is a small "Mom & Pop" type cookie shop. Their cookies are handmade with all natural ingredients sold in high-end health food stores throughout Volusia and Flagler Counties.

CHALLENGE

Create a fresh unique identity and packing system to convey the appropriate perception of value to their demographic.

DELIVERABLES

•  Identity development/execution
•  Packaging and product branding development/execution

DESCRIPTION

The AMP Energy 500 is a NASCAR Sprint Cup Series stock car race held at Talladega Superspeedway in Talladega, Alabama. The AMP Energy 500 is also one of four races currently run with restrictor plates, the others being the Aaron's 499, the Coke Zero 400, and the Daytona 500. 

CHALLENGE

Create a co-branded identity between AMP Energy and the Talladega Speedway along with a fresh new acquisition ad campaign.

DELIVERABLES

•  Identity development/execution
•  Direct marketing collateral development/execution
•  Print ad campaign development/execution

DESCRIPTION

A turnkey retirement planning and investment firm based in Orlando, FL providing recently retired individuals and couples with personalized retirement planning services state-wide. 

CHALLENGE

Evolve their brand identity, create an effective acquisition campaign to grab attention and broaden the market reach to increase perception of value and deliver the brand experience with a user-friendly interface via the web.

DELIVERABLES

•  Identity evolution development/execution
•  Responsive website front-end development/execution
•  Direct marketing collateral development/execution

DESCRIPTION

Bad juju Charters, the top in-shore fishing charter in Ormond Beach, is a well known charter showcased on the Florida Sportsman Forum among other shows on the World Fishing Network and ESPN.

CHALLENGE

Create a fresh new brand identity and trade dress to revitalize it's presence in the market and amongst the competition.

DELIVERABLES

•  Identity development/execution
•  Print collateral development/execution
•  Trade dress development/execution

DESCRIPTION

Brendan Borek loved life, and life it seemed, loved Brendan. An avid surfer, gifted artist, and an agile soccer player, his teenage years mirrored life at its fullest. Diagnosed with Ewing’s Sarcoma (cancer of the bone) at 16, he vied against death with courage and dignity until the disease claimed him in December 1991. Because Brendan touched the hearts of many, including members of our staff, the Brendan Borek High Tides Memorial Fund, Inc. (Brendan’s Fund) was established in 1992 by his family and friends.

CHALLENGE

Provide a fresh new identity for the 20th Anniversary.

DELIVERABLES

•  Identity development/execution
•  Trade dress development/execution